I got the following notice from blueseventy this morning explaining how the whole buy back program is set to go down:
Seattle, WA, — July 15, 2009 — blueseventy announces the Swimskin Buy Back Program to help consumers in light of the new regulations detailed in FINA’s Dubai Charter. The blueseventy Swimskin Buy Back Program is the first of its kind in the industry and is designed to help individual consumers and college athletic programs make the transition with ease while lessening the financial impact to buy a FINA compliant swimskin in 2010.
blueseventy swimskins always have been and always will be FINA compliant. As a company, blueseventy is fully supportive of the effort made by FINA to regulate the effects of technology in the sport The blueseventy Buy Back Program will help consumers buy a new swimskin, when the changes go into effect January 1, 2010.
The buy back program is easy:
Buy a blueseventy “Nero” swimskin, tight or jammer after April 1, 2009
Enjoy the new found potential of your swimming until December 31, 2009
Bring your eligible blueseventy product and receipt to a participating dealer in January 2010 and receive a reduction in the retail of your new “Like for Like” Nero product. Rebate value will be 50% of the like for like product form the new 2010 FINA legal line.
Rebate period will be a three week period to be designated in the first quarter of 2010 as we find out more about the requirements for suits for the 2010 season from FINA.
“We are delighted to be able give something back to the competitive swimmer who we believe right now is caught in the changes taking place,” says Dean Jackson, blueseventy Marketing manager. “For us it is about servicing the swimmer and delivering a program that offers value in a world where the changes are beyond their control, yet they have to meet the consequence” Jackson, adds, “We could not have offered this without the support of our dealers and we thank them for working with us in keeping the category alive throughout the rest of 2009 and offering value into 2010.”
The blueseventy Swimskin Buy Back Program is currently available at U.S & UK . dealers currently, The company plans on rolling out the program internationally in the next few weeks.
This is all the info I have right now. If anybody has specific questions leave them in the comments and I’ll try and pass them along and get some answers for you. I think this is a stand up move by B70. They don’t have to give us anything. Personally I’m stoked that the Nero in my closet is a down payment on a new suit next year… now I just need to find my reciept!
I don’t know what B70 has in store for next year, but their CEO has been talking a lot about testing new suits and prototypes on Twitter recently. I’m very curious to see what they come up with.