It looks like USMS launched a new logo today. What do you guys think? I like the graphic but I’m not feeling the typeface… but maybe that’s just me. Overall it’s a definite step up from the old logo.

If you need a reference for what it used to look like, here it is…

3 Responses to “USMS Has a New Logo!”

  1. Henry Halff says:

    Looks like it’s more atuned to open-water swimming than the old one.

  2. Rob D says:

    I can see that, and it makes some sense to me. I would imagine open water swimming tri-athletes are USMS’ biggest potential growth market and it’s good for our numbers to appeal to them.

    What I’m wondering is if the three waves are representative of something or if they’re just supposed to be aesthetically pleasing…

  3. Anonymous says:

    Ther real reason USMS changed their logo was some deemed the old logo resembled a Nazi Swastika, esp, if turned sideways.